Gratian-Adrian OLTEANU
Rezumat
Industria alimentara ce functioneaza intr-o economie de piata are nevoie de consumatori. Numarul
mare de consumatori creste rentabilitatea si sustine aceasta industrie. Prin metoda corelatiei de rang putem
identifica si ierarhiza factorii care influenteaza numarul de consumatori al unui produs. Solutia propusa se
bazeaza pe completarea unui chestionar si calcule statistice. Lucrarea prezinta un studiu asupra factorilor
care influenteaza consumul de bere. Studiul s-a facut prin identificarea a 10 factori de influenta si conceperea
unui formular de ancheta ce a fost completat de 12 consumatori de bere. Pentru a facilita calculele s-a
realizat un program de calcul care permite introducerea cu usurinta a datelor de intrare si reprezentarea
automata a histogramei. In urma prelucrarii datelor prin metoda corelatiei de rang s-a aratat ca factorii
semnificativi sunt legati de caracteristicile berii, si anume: Gustul, Marca si Gradul de alcool.
Cuvinte cheie: factori de influentaanalizaconsum de berespecialist.
Abstract
Food industry which works inside the market economy needs consumers. The large number of
consumers increases the rentability which sustains this industry. Through the rank correlation method we can
identify and rank the factors which influence the number of consumers for a certain product. The proposed
solution is based on the completion of a questionnaire and statistical calculus. The paper presents a study on
the factors that influence the beer consumption. The study was made through identifying 10 influence factors
and making an inquiry form which was completed by 12 beer consumers. For easing the calculus it was
created a calculus program which allows the easy introduction of input data and automatic representation of
the histogram. After data analysis using the rank correlation method it was determined that the most
important factors are connected with the beer characteristics: taste, brand and alcohol degree
Keywords: influence factorsanalysisbeer consumptionspecialists
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