Radu BUCEA-MANEA-TONIS, Rocsana BUCEA-MANEA-TONIS
Abstract
Article implements Markov chains in prediction of market shares for competing products, in a given time
horizon. Practical approach is implemented in C code, recursively generates transition probabilities to determine the limit vector ?. The case study is performed on the data of a company producing computer motherboards. Ms.Excel is used to
calculate the vector of initial market shares, the matrix of transition probabilities, steady state and recurrence time. Based
on the results is the economic interpretation in terms of marketing manager.
Keywords: Markov chainsprobabilitiesforecastmarket sharemarketing simulation
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