1 articol găsit pentru „marketing simulation”.
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COMPUTER ASSISTED SIMULATION OF MARKET SHARES
FOR COMPETING PRODUCTS USING MARKOV CHAINS
Radu BUCEA-MANEA-TONIS, Rocsana BUCEA-MANEA-TONIS
Article implements Markov chains in prediction of market shares for competing products, in a given time horizon. Practical approach is implemented in C code, recursively generates transition probabilities to determine the limit vector ?. The case study is pe…